AUTHOR OF MAKING A SUPERSTAR COMPANY
(Adult Non-Fiction – Business Development)
Communications is an art that I have taken to heart since high school. After helping to set up and participate in an on-campus radio station, I went on to study broadcast communications, receiving a Bachelor’s degree from Curry College. Since then, I have held a wide range of positions in the fields of Marketing, Advertising and Public Relations,
I was an Account Executive at several broadcast facilities in Ann Arbor, Michigan; Boston, Massachusetts; and Tampa Bay, Florida – selling, writing, and producing ads for numerous industries. I also was an on-air participant in some locations. As a Public Relations Manager for an international computer product manufacturer and distributor, I was deeply involved in branding global product lines. I also have advertising agency experience, involved with all aspects of client relations and placement of marketing programs.
Throughout my career, I have held high expectations for my staff and myself. It is important that everyone is properly trained in their focuses, whether sales, customer service, advertising or marketing. Communication is also important to encourage a continual flow of information to build confidence in the company and staff.