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BH Mag, Case Studies

Case Study: Theology

Covenant Book Cover

CHALLENGE: Client sought a company that could handle all marketing needs, including managing all processes to create and execute marketing campaigns. Processes include marketing, calendar maintenance, event booking, demographic research, web design, graphic design, illustration, and more. The primary goal was to expand client’s network as it relates to client’s interests as an author, writer, minister and radio personality.

SOLUTION: During a six-month span, we managed all projects related to building and marketing client’s brand – logo, website, promotional items, bookmarks, sta tionery, business cards, book cover illustrations, music CD package design, and more. Our team wrote and released several press releases that were picked up by over 60 media outlets, including religious organizations, radio stations, book clubs, magazines, and television personalities. We booked client for over 20 traditional radio, Internet radio, and television interviews as well as book signing events. Our team increased client’s web presence by 300% from 300 hits per month to 1,200 hits per month from over 30 countries. We increased client’s network by 700% (from 200 users to 1600). Client’s book sales continue to double each month.

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