CHALLENGE: Client wanted to grow social networks and get word out about its’ entertainment events. Client also wanted to increase event participation.
SOLUTION: When starting project, client had 1600 social contacts. Base rose about 97% within five months (from about 1,600 users to almost 3,000). We continue to utilize various social marketing channels to spread the word about client events, including social networking channels, invitations/ads, job postings, career sites, cross-marketing collaborations, and a client website presence. Since creating a partnership with client, client’s events are SOLD OUT 90% of the time.